This Sunday in Levi’s Stadium The Pathers and The Broncos are set to face off in Super Bowl 50. A three minute commercial called Super Bowl Babies released by the NFL suggests the football players won’t be the only ones scoring during the Super Bowl.

The data suggests 9 months after a Super Bowl victory, the winning city sees a rise in births. The ad calls them Super Bowl Babies. The first batch of babies highlighted are New Yorkers all born after the Giants victory in 2008.

“In the end, when our team won, mom and dad looked at each other. One thing led to another that night. We’re all babies — it all happened the night the Super Bowl was played,” the singers croon, featuring Dallas Cowboys fans who were born after the team’s consecutive wins in 1993 and 1994.

The ad includes young football lovers born as recently as the 2014 Super Bowl, where the Seattle Seahawks crushed the Denver Broncos, to the 1967 Super Bowl X won by the Green Bay Packers.

“We wanted to do something that stuck with the theme that also captured the excitement of the game,” NFL spokesman Dawn Hudson told ESPN. “Since it was Super Bowl 50, we also charged our ad firm (Grey New York) to help us look back a little bit while having an optimistic look forward to the future.”

At the end all of the Super Bowl babies came together singing, “Now Super Bowl 50 is here, so much reason for cheer tonight.”